Sparta
Lumi Global
An industry leading meeting platform and service partner of choice for AGM, built in HubSpot.
At a glance
Achieved an immediate traffic boost post-deployment by enhancing the organic profile, resulting in more meaningful leads
Built, tested, reviewed, and deployed in just 2 weeks
Delivered 90+ scores for performance and accessibility, and a perfect 100 on best practices in PageSpeed Insights
Fully flexible backend setup with drag-and-drop modules
Optimized for all devices: mobile, tablets, desktops, and extra-large screens
No coding knowledge needed for effortless backend and site management
Site imagery optimized using Google-recommended WebP format for enhanced web performance
Customized on-page interactions tailored to amplify the website's goal of boosting lead generation
Animations powered by GSAP and ScrollTrigger
Fully compliant with both Google and ADA (Americans with Disabilities Act) accessibility standards
Having just finished a project and launched a new website where Amit was the lead developer, I'm incredibly impressed with his capabilities and friendly personality. Not only did he develop our new website to a level exceeding expectations, but the way he managed his own team, communicated with us as a client, and being an all-round great guy to work with - it made the entire experience an absolute pleasure.
What we did
We conducted a collaborative audit of the existing site, leveraging insights from Google Analytics and HotJar to analyze visitor behavior. Our aim was to gain a deeper understanding of how to enhance the website’s core objective: improving lead generation.
Armed with this knowledge, data-driven wireframes and page designs using Adobe XD were created. These designs laid the foundation for our frontend development efforts.
We meticulously constructed the frontend of the website, prioritizing full compliance with accessibility standards. Simultaneously, we engineered a highly adaptable backend system within HubSpot. This involved the implementation of custom modules and flexible templates, tailored to ensure user-friendliness for marketers.
From the receipt of the initial website design to the completion of the build, the entire process spanned just three weeks.
Results
77%
0
X2
5+
Front end development
Technologies and practises used
GSAP and ScrollTrigger used for on page scroll animations (100% vanilla JavaScript implementation)
Codebase employs modular design with SCSS and JS integrated into blocks for streamlined site maintenance and scalability
Site developed locally using HubSpot CLI
Bootstrap 5 served as the responsive framework
Enhanced development efficiency achieved by leveraging HubSpot Macros
Implemented lazy loading for images to optimize performance, resulting in a homepage file size of only 3MB
Implemented BEM markup to effortlessly achieve reusability and scalability
Backend development
Constructing a robust and agile backend framework
One of our foundational principles is to develop solutions that are self-sufficient post handover, minimizing the need for ongoing developer maintenance or management. This resonated strongly with the client, leading to the creation of a highly flexible backend system.
We utilized HubSpot’s flexible columns to design drag-and-drop templates, facilitating ease of use. Each custom module was meticulously crafted, featuring neatly organized fields with tooltips, offering intuitive guidance to whoever manages the system.