Conversion-led website design for professional services.

For B2B service firms, SaaS teams, and regulated practices whose website should be winning enquiries. Senior-led CRO, technical SEO, and build in one engagement: we find what’s blocking enquiries, fix it, and measure the change.

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Trusted by founder-led businesses, scale-ups, and established teams.

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Your website should be winning enquiries, not just looking the part.

People check your website before they call, book, or send a brief. If the message is unclear, the page is slow, or the form asks too much, they leave quietly and you never see the enquiry you lost. Most teams can’t see where it happens because tracking is patchy. We fix the measurement first, then remove the friction and ship improvements you can report.

45% of consumers now use AI tools to find local services, up from 6% a year earlier (SOCi Local Visibility Index, 2026).

See how it works
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    We paid for advice and nothing changed

    You got a report full of recommendations, but nobody owned putting them live.
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    We don’t trust our numbers

    GA4, forms, and your CRM or booking system don’t agree, so nobody knows which pages bring enquiries.
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    Competitors get found and we don’t

    Google and AI assistants keep naming other firms, and you can’t see why.
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    Nobody has time to run the website

    Your team is busy with clients, so website fixes wait in a queue.
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    Not sure whether to rebuild or optimise

    You need a diagnosis that says what’s broken, what to fix first, and whether a rebuild is worth it.

Measure first. Then fix what costs you enquiries.

WebManics is a conversion-led web studio for professional services. You work directly with Amit Rai, who brings CRO research, technical SEO, and senior engineering into one engagement, so improvements go live instead of sitting in a report. The loop is simple: diagnose, prioritise, ship, measure. We test when traffic supports it, and ship the obvious fixes when it doesn’t.

Speed

Move from “we think” to “we shipped” with focused releases. We fix the friction that costs enquiries first, so progress is visible without a long discovery phase.

Start with an Audit
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Clarity

A reporting baseline built on GA4, Google Tag Manager, and conversion tracking tied to your CRM or booking system. You know what’s measured, which pages bring enquiries, and what changed between releases.

See how we set the baseline
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Execution

Senior-led implementation across messaging, UX, landing pages, forms, page speed, and tracking. No handoffs, no dev queue, and no strategy decks that never go live.

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Visibility

Technical SEO, schema, and consistent business information built in from day one, so search engines and AI assistants can understand your services and are more likely to cite them.

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Diagnose. Prioritise. Ship. Measure. Repeat.

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Step 1: Baseline (tracking you can trust)

We audit GA4 and Google Tag Manager, connect form and booking events to your CRM, and agree the enquiry metrics you’ll report.

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Step 2: Insight (find the friction)

We combine funnel analysis, heatmaps, and session recordings with a review of how you appear in search and AI answers, to pinpoint where enquiries drop off.

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Step 3: Ship and report

We implement the highest-impact fixes, measure the change, and keep a change log, so you always know what changed, why, and what comes next.

Start where your bottleneck is.

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You work with the person doing the work.

WebManics is led by Amit Rai. Before founding the studio, Amit led web builds for B2B and SaaS teams. Today he works directly with every client, from the first audit to the latest release. We’re direct about what the data says, what it can’t say yet, and what we’ll change next. No junior handoffs, no vanity metrics, and no promises we can’t evidence.

Why WebManics

FAQs

B2B service firms, SaaS teams, and regulated professional practices such as pharmacies, dental practices, law firms, and accountants. The common thread: your website’s job is to win enquiries or bookings.

A CRO consultant uses funnel analysis and behavioural insight to find where visitors hesitate, then prioritises and ships changes that turn more of them into enquiries. The value is structure: fewer opinions, clearer decisions.

Both, with a bias towards implementation. You get clear recommendations, then we ship the improvements across UX, copy, page speed, forms, and tracking.

Amit Rai, the founder, leads and delivers every engagement personally. There is no account manager in the middle and no handoff to a junior team.

We set a baseline (GA4, Google Tag Manager, conversion tracking), map how visitors become enquiries, find the biggest drop-offs, and deliver a prioritised plan. Where quick wins are obvious and safe, we ship them early.

It depends on traffic, how complex your enquiry journey is, and what needs fixing. What you get quickly is clarity and reportable progress: a baseline plus shipped changes. Conversion improvements build as fixes compound.

Yes, as part of our technical SEO work. We build the structures AI assistants draw on: clear service pages, consistent business information, schema, and direct answers to the questions your buyers ask. No one can guarantee a mention in ChatGPT or Google’s AI answers, and we won’t claim to.

Not always. Many high-impact fixes don’t need a full experiment to be worthwhile. When traffic supports it, we test.

Often, yes. Fixing tracking, message clarity, and friction improves conversion for every future visitor you earn.

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Discover fresh perspectives and expert insights

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Find out what’s costing you enquiries.

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