WordPress

Sparta

An industry-leading platform for trading intelligence, built with WPBakery’s powerful capabilities. Enhanced general traffic through effective SEO practices while driving meaningful revenue by attracting higher-quality visitors.

Visit site

At a glance

Fully flexible backend setup with drag-and-drop modules

Optimized for all devices: mobile, tablets, desktops, and extra-large screens

Custom-built ROI calculators that elevate user interaction and increase conversion rates

No coding knowledge needed for effortless backend and site management

Site imagery optimized using Google-recommended WebP format for enhanced web performance

Customized on-page interactions tailored to amplify the website's goal of boosting lead generation

Animations powered by GSAP and ScrollTrigger

Fully compliant with both Google and ADA (Americans with Disabilities Act) accessibility standards

What we did

We started by addressing the common starting point for web projects: identifying the website’s pain points. Our primary focus was on low engagement and conversion rates, as well as internal challenges with website management and page creation.

In the SaaS industry, boosting conversion rates is essential and directly impacts revenue. To achieve this, we conducted in-depth user journey mapping sessions to refine the structure of each page, making it more relatable and engaging for visitors.

We then transformed these prototypes into an interactive and visually captivating website, powered by WPBakery and enhanced with GSAP and ScrollTrigger animations—an approach proven to drive user engagement. On the backend, we built a robust system that empowered the client with full control, enabling them to create new pages and posts easily using custom WPBakery blocks we developed.

Collaborating closely with the client’s IT team, we deployed and monitored the site on their preferred cloud hosting provider.

The outcome? The client was thrilled with the results and committed to future projects with us.

Results

24%

26%

100

Front end development

Technologies and practises used

Backend powered by WPBakery page builder, allowing for a completely flexible drag and drop experience

Bootstrap 5 served as the responsive framework

Created a custom ACF theme options page, enabling admins to manage branding elements like colors, typography, and styles from the backend

GSAP and ScrollTrigger used for on page scroll animations (100% vanilla JavaScript implementation)

Implemented lazy loading for images to optimize performance, resulting in a homepage file size of only 4.4MB

Codebase employs modular design with SCSS and JS integrated into blocks for streamlined site maintenance and scalability

Implemented BEM markup to effortlessly achieve reusability and scalability

Enhanced WordPress blog browsing with a custom AJAX pagination system for improved user experience

Backend development

Constructing a robust and agile backend framework

A key project requirement was to enable internal teams to easily create pages and posts post-handover, which we achieved seamlessly. Each block was built modularly, and WPBakery was enhanced to pull parameters from the custom ACF options page, called “theme settings.”

The process was simple: admins could create branding elements under “theme settings” (e.g., new button styles). These options would then automatically appear in our custom WPBakery blocks, enabling the client to build unique, tailored layouts without any coding.