• WordPress

Ultiman

A pharmaceutical eCommerce store powered by WooCommerce.

Pages from Ultiman website

At a glance

Custom drag-and-drop blocks tailored specifically for WPBakery Page Builder

eCommerce platform powered by WooCommerce

Integration with Royal Mail Click And Drop for automated post-sale processes

Implemented a built-in survey feature to verify legal eligibility for site purchases

Fully compliant with both Google and ADA (Americans with Disabilities Act) accessibility standards

Automated generation of PDF prescriptions following each purchase

Bespoke login and registration pages

Website inspected and approved by the UK's General Pharmaceutical Council (GPhC)

Pages from Ultiman website

What we did

We approached the development of Ultiman with a focus on practicality and purpose, driven by our commitment to detail and company goals. Starting with thorough market research and competitor analysis, we translated insights into action, crafting prototypes using Adobe XD.

Behind the scenes, we built a reliable backend system using WPBakery, allowing users to easily customize their experience. Integration of WooCommerce seamlessly added eCommerce functionality, enhancing user convenience.

Branding

Ultiman branding showing UX guide and pouch prototypes
Ultiman branding showing UX guide and pouch prototypes

Building the brand

After conducting thorough research to gain insights into the industry landscape, target audience, and competitor strategies, we utilized this knowledge to create a cohesive brand identity characterized by contemporary aesthetics, an engaging color palette, and distinctive typography. We seamlessly integrating this brand identity across diverse platforms — including the website, business cards, and pouch designs.

Our website design prioritized user experience, effectively communicating the brand’s values and offerings. Tailored business cards were designed to leave a lasting impression and our captivating pouch designs not only enhanced product packaging but also reinforced brand recognition.

As a result of these efforts, a unified brand presence that resonated with both our client and their audience was created, resulting in heightened brand visibility and enhanced market credibility.

Front end development

Ultiman homepage desktop and mobile visuals
Ultiman homepage desktop and mobile visuals

Technologies and practises used

Bootstrap 5 served as the responsive framework

PayPal, Stripe & Credit Card integrations

Royal Main Click & Drop integration

Implemented lazy loading for images to optimize performance, resulting in a homepage file size of only 4.7MB

Enhanced WordPress blog browsing with a custom AJAX pagination system for improved user experience

Implemented security measures such as server headers and WAF files to enhance site security

Implemented BEM markup to effortlessly achieve reusability and scalability

Backend development

Ultiman backend page view
Ultiman backend page view

Constructing a robust and agile backend framework

Given the ever-changing nature of eCommerce, it was crucial to ensure that the backend allowed for easy updates to product information and seamless expansion of the knowledge base. While WooCommerce efficiently managed basic product information like stock and pricing, it lacked the bespoke fields required for our needs.

To extend WooCommerce’s functionality, we utilized ACF to create custom fields, enabling pharmacists to input the necessary information neatly and efficiently.

WPBakery was employed as the drag-and-drop page editor, facilitating easy expansion, editing, and maintenance of the site.

More of our work

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